The Content Marketing & Outreach Coordinator will work within our marketing team to deliver a consistent brand experience to our customers. This person will be responsible for coordinating Burley’s social media channels and email campaigns, content copy creation, and will support the execution of various marketing strategies to promote the Burley brand and story. The ideal candidate will have a deep understanding of the brand’s customers and know how to identify content topics, themes and ideas that connect those customers to the brand and its relevant product lines.

Social Media

Build and execute social media strategy and plan through competitive research, platform determination, benchmarking, messaging and audience identification
Generate, edit, publish and share content (original text, images, video or HTML) that is in line with strategic initiatives, builds meaningful connections, encourages community member engagement, drives traffic, and increases conversion
Moderate all user-generated content for new trends and marketing opportunities
Capture and analyze social data/metrics, insights and best practices
Work in partnership with agency on placement and analysis of paid advertising on social media platforms
Respond to social media inquiries and act as the brand voice on these platforms

Email Marketing

Plan, schedule and coordinate marketing email campaigns and promotions
Create and develop a look and feel for each email consistent with the Burley brand
Coordinate campaigns with social media efforts

Copywriting and Brand Management

Help create and edit brand copy, to include brand product descriptions, press releases, collateral pieces and more
Collaborate with the Marketing team to help develop a compelling and authentic Burley brand voice

Community Management

Plan, develop and execute Burley’s Ambassador and Affiliate Programs
Manage individual Ambassador obligations, requests and agreements
Partner with Ambassadors and other influencers to coordinate asset capturing (photos, blog content, etc)
Evaluate sponsorship and donation opportunities and report on results to the Burley team

EXPERIENCE REQUIREMENTS:

2-4 years of experience in a marketing role
Deep knowledge of traditional and digital marketing tools & techniques, including Email, Facebook, Instagram and Google Analytics
Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement
Excellent written and oral communication skills with a strong understanding of the English language with grammatical skills for developing and proofing content with a keen eye for “Story” and elements thereof
Excellent organizational skills, attention to detail, and project management skills with the ability to track and manage multiple campaigns/projects at a time
Willingness to travel domestically for work
Proficiency in Microsoft Office programs such as Word, Excel, and PowerPoint
Experience with Adobe Creative Suite and WordPress is a plus
Independent and deadline-driven

WORK ENVIRONMENT:

Work area is indoors in a climate-controlled environment with moderate background noise.
Up to 4 weeks of travel per year is required.
The ability to set up product displays is required.
The ability to work extended hours as the business needs dictate.
Hybrid position based in Eugene. 3 days in office per week.

Burley jobs

Content Marketing & Outreach Coordinator