Position Summary:

The Associate Director of Digital Marketing: Paid Media will lead digital marketing efforts across paid media outlets for BBCA clients from a strategic and “hands on keyboards” tactical perspective.

The Associate Director has the important function of architecting BBCA paid media standards, executing high-performing client campaigns and leveraging precision-based paid media strategies to accelerate our client’s growth. This is a team of one with a roadmap to grow a department.

They are passionate about beauty and wellness and understand the Paid media ecosystem through all tactics. They actively participate within the digital ecosystem and are beauty/wellness consumers themself.

The Associate Director of Digital Marketing: Paid Media will support existing BBCA clients as well as business development efforts, sharing their expertise through real-world examples and bringing innovative thinking to our team.

Requirements Overview:

Minimum 5 years of experience in Digital Marketing/Social Media leading a team of 3+ FTE + Freelance Staffers at an agency on high-profile brands required.

Responsibilities:

The Director of Digital Marketing – Performance Media will report directly to the COO and will be responsible for building and overseeing the fluidity of the digital marketing department across all functions
As a leader, this individual will understand the importance of maintaining a standard of performance excellence while continually motivating and guiding a winning team as well as building scroll-stopping content and media for our clients

Technical Expertise

Own end-to-end paid media strategy and execution for agency clients and biz dev opportunities
Build team that will advance BBCA’s paid digital capabilities
Build and maintain relationships with media and SaaS partners
Represent paid media function in client-facing activities, providing thought-leadership and strategic thinking
Oversee budget pacing and management, launching campaigns, optimizing campaigns

Holistic Collaboration

Working cross-functionally with other department leaders to align marketing initiatives
Contributing thought leadership around Digital Marketing activations throughout the agency

Best in Class Tools

Leverage best-in-class tools, SaaS, AI to build strategies, deploy needle-moving tactics, and analyze performance of client campaigns
Stay informed on new tools that would align with BBCA goals around client results, efficiency, and agency operations

Management

Review Team’s project schedules to reality check timelines and bring up any concerns on internal status calls to Program Success Manager
Accountability for all Team work going live timely & correctly
Expertly manage your staff through all projects and deliverables ensuring internal/external satisfaction with output
Review and approve all work of your direct reports before it goes in front of Client
Manage and inspire success from your direct reports
Hold at least 2 on-on-one meetings with each direct report per week to review work & progress and troubleshoot when necessary
Working hand in hand with Direct Reports to develop their professional skills including but not limited to bell-ringing creativity, data-driven thinking, holistic collaboration, strong presenting, timely deliveries

Data Reporting & Analysis

Build upon and elevate the agency’s analytics and insights function specific to your department
Creating Content + Performance benchmarks YOY for clients to track towards
Leveraging BBCA tech stack to create holistic monthly/quarterly reports
Oversight for your team to present key reporting insights to client team once a month on client status call
Ensuring Team understands the root of all data, how it is obtained/compiled and leveraged to create concepts for Client work
Sharing Data with Agency Marketing team and overall agency to understand successes/challenges

Strategic and Creative Vision

Lead holistic client program strategy on ongoing basis
Support Strategist + Team to develop holistic editorial calendar
Support Strategist + Team to concept big ideas
Attend key in-person activations with clients (ie. in-person kickoff, PR/influencer events, trade shows, etc.)

Client-Facing Voice

Lead finalization of presentation decks such as program strategies and campaigns
Brand Expertise
Maintain a comprehensive understanding of Client products/ingredients/points of difference
Maintain a comprehensive understanding of the asset library, both agency created and client provided content.

Content Development

Support Strategist + Team to develop monthly/quarterly data driven creative strategy
Oversee process from start to finish for monthly/quarterly (depending on client needs and overall marketing campaigns) creative brainstorms

Content Review

Review every piece of content before it goes to client with an eye for ownability, creativity, data-driven thinking

Social Media - Organic

Pushing team to create effective and out-of-the-box Content + Performance strategies for clients that ladder up to Client Brand RTBs and marketing calendars
Pushing team to use Data Insights and trend reports to create content

Leadership Team

Participating in discussions around evolving current operating model, structure, capabilities and processes of the Digital Marketing team
Defining and implementing flexible staffing models to accommodate variable workload including internal resource sharing, contingent workers and agency partnerships.
Contributing to the creation and maintenance of a highly creative, flexible and collaborative atmosphere and culture, promoting continuous improvement and innovation.
Serving as escalation point for direct reports in addressing and solving complex problems as they arise.
Monitoring the marketplace to benchmark and understand trends associated with creative service providers that can be leveraged in New Business conversations.
Performing other duties and/or special projects as assigned

This is a mostly WFH role with pre-discussed needs for travel to client events and in-person team workshopping. Vacation package, monthly mental health and physical health programs, retirement program, health insurance program and investment in your skills via training programs and relevant memberships.

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