Social Media & Marketing Manager
af&co., based in the heart of San Francisco, is a full-service integrated communications agency with a passion for the hospitality industry. Our clients include restaurants, hotels, food and beverage brands and special events throughout the West Coast. We specialize in media relations, influencer relations, marketing, social media and launch strategy, as well as concept development and operational consulting. Our goals are to provide personalized and expert guidance, build brand awareness, and generate results for our clients. Our approach for each client is fresh, direct, creative and stylish. We inspire people to love our clients as much as we do! For more information, please see our website at www.afandco.com.
The Social Media & Marketing Manager position requires a minimum of 2 years experience, with strong social media management and digital content experience, complemented by sharp communication and leadership skills. The ideal candidate is a self-starter with an eagerness to demonstrate their creativity and strategic thinking. Account Managers are responsible for executing account deliverables whilst maintaining client satisfaction. A passion for food, restaurants and the hospitality industry, as well as a desire to learn more about marketing, social media and brand strategy, are keys to success in this role.
Please note: To better support our clients needs this is a hybrid position that requires residency in the San Francisco Bay Area. We occasionally support our clients in-person for key events and/or activations.
af&co. Fundamentals
We are looking for someone who:
- Is detail-oriented, creative, empathetic, resourceful, tenacious, strategic, an assertive goal-setter and excellent communicator
- Possesses a keen interest in and passion for food, restaurants, cocktails, travel, and the hospitality arts and culture in general
- Has an understanding and experience with digital/social media platforms and content development (and loves to work in the space)
- Has excellent writing skills, which can be applied creatively and effectively to anything, including an Instagram post, a case study or client newsletter
- Is a natural networker and team player with strong social skills who can juggle multiple projects with finesse
- Is a born story-teller with strong persuasion skills
- Serves as a knowledgeable mentor to junior colleagues
- Fosters a fun, friendly, open, drama-free and efficient work environment
- Brings strategic rigor and a high quality of work to every account or project
- Displays friendliness, courtesy and attentiveness to client needs
- Is highly productive and efficient in time management
- Is adaptable and responds quickly to internal and external communication
- Expertly uses Sprout Social, Klear, Canva, Google Calendar, Docs, Sheets and Slides
Responsibilities
A successful candidate will be able to do the following for up to seven clients:
- Manage proactive and reactive communication with each client in a timely manner, ensuring their needs and deadlines are met and tasks are assigned to internal team members
- Collaborate with account teams on the planning and execution of client events and activations
- Directly manage client social media profiles, including, but not limited to, Facebook, X, Instagram, TikTok, Pinterest, and LinkedIn - includes content creation, from captions to original photography
- Create and manage social media ad campaigns through Facebook Business Manager
- Build out monthly content calendars
- Post social media content using Sprout Social and native platforms where needed
- Engage in influencer outreach and manage influencer campaigns from start to finish
- When relevant, manage website build-outs with web developer/designer vendors, including writing site-maps, website copy, creating and managing timelines and deadlines, etc.
- Oversee and manage professional photo and video shoots by identifying and coordinating with local photographers/videographers, creating shot lists, timelines, and reviewing/editing final images
- Responsible for creating social media content on behalf of af&co. clients. Social media content includes: photography, “snackable” video clips, Instagram Stories and Reels.
- Assist in overall digital brand strategy and messaging for all clients
- Work closely with account directors to determine and track account KPIs
- Create quarterly activity reports and present KPIs
- Measure campaign ROI and utilizes data to make informed strategic or tactical recommendations
- Develop a social media playbook in collaboration with account directors that outlines content look-and-feel and overall social media strategy, taking into account current social media trends
Benefits
- Working with a fantastic, tight team of PR and marketing pros who are passionate about our industry and clients
- Medical, dental and vision insurance
- Business development bonus
- Paid vacation with additional comp time
- Work from home four days a week
- Five “work from anywhere” days per quarter (working in Pacific Time)
- Partial reimbursement for cell phone service
- Quarterly dining stipend to conduct industry research
- 401K retirement plan with profit sharing
- Pre-tax transit benefit
- The thrill of working with and experiencing our amazing clients, which often includes enjoying delicious food and beverages!
Salary starts at $65,000 and is commensurate with experience, accomplishments and skills. Please contact Rose Guiliano at work@afandco.com with your resume and a cover letter telling us about:
- Why you think you are a fit for this position
- Salary expectations
- Your restaurant/hotel passion and expertise
- Favorite restaurant/chef and why?
af&co. is proud to be an Equal Opportunity Employer.
