MTP, Inc. is seeking a self-motivated and creative Social Media Specialist to join our dynamic team!
In this role, you'll be responsible for managing our social media accounts, creating engaging content, and staying ahead of the latest trends. You'll work closely with internal and external stakeholders to develop and execute successful social media campaigns that drive brand awareness and engagement.
Responsibilities:
- Content Creation: Be a self-starter who proactively supports content creation. You'll need strong copywriting skills and an attention to detail to craft compelling captions and messages.
- Trend Spotting & Integration: Keep an eye out for trending topics and actively pitch integrating them into your content to keep it fresh and relevant.
- Content Curation: Must-have the ability to 'cut gifs' from video content and utilize various sources to create engaging content for different social media platforms.
- Social Media Management: Manage and grow our social media presence across multiple platforms (Instagram, X etc.), including scheduling and publishing posts, responding to comments and messages, and analyzing performance metrics.
- Stakeholder Management: Experience dealing with multiple stakeholders and pushing through approvals is essential.
- Social Media Governance: Implement, maintain, and update our social media governance policies and procedures, ensuring compliance and consistency across all channels.
- Dashboard Management: Create, maintain, and optimize dashboards to track key publication metrics, providing actionable insights to the team.
- Platform Expertise: Become a power user of our social media management system (e.g., Sprinklr), providing training and support to other team members.
- Technical Troubleshooting: Quickly identify and resolve technical issues related to social media platforms and tools, ensuring uninterrupted operations.
- Collaboration & Optimization: Work closely with social media managers, content creators, and other stakeholders to streamline workflows, ensure smooth content publishing and campaign execution, and continuously identify opportunities to streamline and automate social media operations, improving efficiency and effectiveness.
- Documentation: Develop and maintain comprehensive documentation of social media processes, best practices, and guidelines.
Qualifications:
- 3-5 years of experience in social media marketing or a related field
- Strong understanding of social media platforms and their audiences (Instagram experience a plus)
- Excellent written and verbal communication skills
- Proven ability to create engaging and creative content
- Attention to detail and a commitment to quality
- Ability to work independently and as part of a team
- Excellent time management and organizational skills
- Proficiency in social media management tools (e.g., Sprinklr)
- Interest in using AI for content creation (a plus)
We offer a competitive salary and benefits package, and a fun and collaborative work environment. If you're passionate about social media and have a knack for creating engaging content, we want to hear from you!