Overview:
We are seeking a dynamic and results-driven Marketing Specialist with expertise in omni-channel marketing to join our team. The ideal candidate will have hands-on experience in email marketing, LinkedIn marketing, and B2B marketing strategies. You will play a key role in developing and executing marketing campaigns that drive brand awareness, lead generation, and customer engagement across multiple platforms.
Key Responsibilities:
- Develop and execute omni-channel marketing strategies to target B2B audiences across various platforms, including email, LinkedIn, and other digital channels.
- Manage and optimize email marketing campaigns, including list segmentation, A/B testing, automation, and performance analysis.
- Plan and implement LinkedIn marketing campaigns, leveraging content, paid ads, and organic outreach to generate leads and increase brand presence.
- Collaborate with cross-functional teams to ensure consistent messaging and alignment across all channels.
- Monitor and analyze campaign performance across multiple platforms, providing actionable insights to improve ROI.
- Conduct market research to identify target audiences, trends, and competitive analysis.
- Assist in creating and managing marketing collateral, such as blogs, case studies, eBooks, and white papers.
- Maintain and optimize CRM integrations to support email and social media marketing efforts.
- Stay up-to-date with digital marketing trends and best practices to continuously improve campaign effectiveness.
- Coordinate with external vendors and partners as needed to execute marketing initiatives.
- Track marketing budgets and report on campaign performance and KPIs