Location: Orange County, CA
Type: Part-Time
Hours: 20 hours per week
Job Overview:Soberlink is seeking a part-time Social Media & Digital Advertising Specialist to manage our ad campaigns across Facebook, Instagram, TikTok, Reddit, and LinkedIn. This role targets both B2B and B2C markets, specifically focusing on Family Law professionals, Addiction Treatment professionals, Co-Parents, and individuals in recovery. You will monitor daily ad performance, ensure budgets are on track, and provide insights for improvement. There is potential for this role to expand into a full-time position based on performance and company needs.
Key Responsibilities:- Ad Deployment and Setup:
- Ensure timely and accurate deployment of ads across Facebook, Instagram, TikTok, Reddit, and LinkedIn platforms. Responsible for configuring ads within the platforms, ensuring all campaign parameters are properly implemented (creative assets will be provided).
- Monitoring and Management:
- Analyze campaign performance, monitor key metrics, and suggest optimizations or adjustments based on data. Includes A/B testing to improve results.
- Budget Tracking:
- Regularly check campaign budgets to ensure they are within limits and make necessary adjustments to avoid overspending.
- Reporting:
- Prepare clear and concise weekly and monthly reports on campaign performance, highlighting key insights and areas for improvement.
Requirements:- Strong attention to detail.
- Positive attitude and collaborative spirit.
- Thrives in a fast-paced environment.
- Self-starter who can work independently and proactively.
Preferred Qualifications:- Experience managing social media ads across Facebook, Instagram, TikTok, Reddit, and LinkedIn.
- Strong analytical skills with a focus on improving campaign performance.
- Ability to handle multiple audiences in both B2B and B2C markets.
- Experience with budget management and reporting tools.
About Soberlink:Soberlink strives to erase the stigma of alcohol monitoring by designing and developing the very best technology for a modern, discreet user experience. As the #1 alcohol monitoring solution in Family Law and Addiction Recovery, our system combines facial recognition, tamper detection, and real-time results to provide court-admissible evidence of sobriety.
Salary Expectation:Hourly rate: $30/hour