Role: AEM Sites Specialist
Location: Onsite (Raleigh)
Manage Design Libraries
- Responsible for creation, organization, and maintenance of design for assets and resources.
- Managing content creation and publishing. Collaborating with design, marketing, and IT teams
Develop, publish, and maintain web pages
- Design, build, and update website content and functionality
- Optimize site performance and SEO
- Develop and implement AEM templates, compone
- nts, and workflows
Tagging, tracking, and performance:
- Implement and analyze website analytics to measure and improve performance..
Messaging/Copy Creation
- Support and validate copy creation for all channels including email, social media, landing pages, etc.
- Perform full QA to ensure alignment to given requirements
Content Tagging
- Facilitate development of taxonomy to be used for tagging web pages
- Manage organization of content library to facilitate to findability and reuse assets.
- Assign keywords, labels (tags) to content, videos, images, or social media posts, to categorize, organize
Key Requirements:
- Knowledge and background in Content Management – 3+ years in Adobe Sites tool to support content creation
- Experience with design software and web development tools.
- Strong understanding of user experience (UX) and user interface (UI) design principles.
- Experience with website performance optimization (WPO) techniques.
Knowledge of search engine optimization (SEO) best practices.