Location: 10250 Constellation Blvd, Century City, Los Angeles, US (3 days working in the office)
Responsibility:
- Develop and implement integrated marketing strategies to serve business growth and increase user activeness by leveraging our core product functions
- Create, plan, and execute campaigns and events, including seasonal events, core-community events and identifying new opportunities to increase engagement for all creators related activities and partnerships
- Create and manage marketing campaigns and project plans including objectives, target, roadmap, promotion tactics and step-by-step action plans to ensure success of a campaign
- Set and report on key performance indicators (KPIs) for all campaigns, such as DAU, retention, livestream hours, watch time and measure campaign performance against the KPIs
- Review and analyze campaign performance, creators' content, and effectively implement strategies using various analytic tools, identifying areas of success and needed improvement
- Collaborate with internal and external creators and manage day to day relationships to empower them for new content ideas and support platform growth
- Oversee the creation of compelling marketing content, develop company overview and project presentations for business meetings and pitch on new content opportunities
- Act as the main interface between the content and marketing team; Work with cross-functional teams including creative, user operation, legal, finance, PR to develop joint platform plans
- Conduct market research and analysis to identify industry trends, new topics, emerging content creators, and competitor performance to strategize on company's content activities
- This position may require travel, both domestically and internationally, as necessary to fulfill job responsibilities. Travel frequency and destinations will vary based on business needs and specific job duties. All travel arrangements will be coordinated in accordance with company policies.
Qualification:
- 3-8 years of experience in an integrated or content marketing, content production role in the tech or entertainment industry
- Extensive experience in campaign management and event planning is a must
- Proven and demonstrable track record in creating new content ideas and producing live content
- Must be proactive, fast-thinking, self-starter who can own and lead projects
- Ability to work cross-functionally across multiple teams, stakeholders, and time zones
- Solid knowledge about the Internet users, market trends and major social platforms
- Strong analytic skills; Ability to derive actionable insights from campaign metrics and marketing data
- Strong attention to detail and organizational skills while working within tight deadlines and resource constraints
- Bachelor's Degree above
Benefits
- Competitive pay package that includes a base salary and performance-related bonus
- Generous paid time off starting at 4 weeks + 10 sick days and 9 Holidays per year
- Free medical, dental, and vision insurance
- 401k
- Free gym membership and meal allowance
About BIGO
WHO WE ARE
BIGO is a fast-growing Singapore technology company established in 2014.
Dedicated to creating a better-connected world for everyone, BIGO provides a portfolio of video broadcast and VoIP related products and services powered by advanced Artificial Intelligence (AI) technology. The major products include Bigo Live, Likee (Formerly LIKE video), and imo, and the company now has over 300 million monthly active users in over 150 countries.
To enable people to showcase, discover, and stay connected, BIGO is devoted to continuously innovating its AI capabilities, allowing our users to enjoy a positive, healthy, and creative online environment.
At present, BIGO has 5 R&D centres, in Singapore, U.S.A., Middle East, India, and China, and over 20 offices around the globe.
For more information, please visit our website: www.bigo.sg
OUR MISSION
Connect the world and share beautiful moments.
OUR VISION
To be a content platform inspiring one billion people's lives.
OUR KEY TO SUCCESS
BIGO is dedicated to technology innovation. We own over 40 patents in VoIP/Video related technology, and over 60 patents are under the process of application.
About Our Product-BIGO LIVE
BIGO LIVE is founded in March 2016. BIGO LIVE is a leading mobile live stream APP where users live broadcast their life moments, show their talents, interact and send virtual gifts in real time, and enjoy fun live sessions with people worldwide.
BIGO LIVE has over 200 million users globally in over 80 countries and regions and is currently the market leader in the industry.
