Description
ON24 is on a mission to help businesses bring their go-to-market strategy into the AI era and drive cost-effective revenue growth. Through its leading intelligent engagement platform, ON24 enables customers to combine best-in-class experiences with personalization and content, to capture and act on connected insights at scale.
We are seeking a strategic and creative Brand Content Strategist to join our Brand and Corporate Marketing team. In this role, you will be responsible for crafting and executing a product-centric content strategy that strengthens our brand, drives demand, and sets us apart in a competitive market. You will focus on creating storylines that clearly communicate our value proposition, working closely with cross-functional teams, including content, product, and customer marketing, to deliver impactful content across critical channels.
Responsibilities
Develop and Execute Content Strategy:
- Design and implement a content strategy that tells compelling stories of our product’s value, enhancing our brand, driving demand, and differentiating us from competitors.
- Partner with Content, Product, and Customer Marketing teams to align the content strategy with broader marketing goals, the product roadmap, and to support product launches, adoption, and retention efforts.
- Ensure all content aligns with the brand’s identity, values, and strategic objectives.
Brand Storytelling And Visual Strategy
- Lead the strategy, ideation, and creation of brand and product-centric content for presentations, videos, website landing pages, long-form content and more.
- Collaborate with designers and video producers to drive the visual strategy of our product-centric content, creating compelling and on-brand visuals that resonate with B2B audiences.
Content Production Management
- Develop detailed briefs for copywriters and designers, ensuring clear communication of project goals, scope, and timelines.
- Manage the content production process, providing direction and feedback to maintain consistency and high-quality standards across all platforms.
Qualifications
- Bachelor’s degree in Marketing, Communications, Design, or a related field.
- 4+ years of experience in brand strategy and content creation, with a strong focus on B2B tech SaaS.
- Proven experience creating product-centric content that drives brand recognition and demand in the B2B tech space.
- Experience developing content strategy for digital channels such as websites, social media, and blogs.
- Strong understanding of brand development, content marketing, and visual storytelling tailored to B2B audiences.
- Experience collaborating with cross-functional teams and creatives to produce high-impact content.
- Excellent communication, project management, and strategic thinking skills.
- Proficiency in content management systems, video production tools, and design software is a plus.
Perks & Benefits
- Health benefits designed to fit the needs of you and your family — including medical, dental, and vision plans
- Generous PTO policy and wellness days to log off and recharge
- 11 paid company holidays for US-based employees + 1 Floating Holiday + 2 Floating Wellness days
- Employee Stock Purchase Plan
- 401K Plan with employer match
- Reimbursements covering home office expenses, cell phone use, weekly team lunches, and classes for professional and personal development
The base pay range for this position is $105,000 to $120,000. This range is not a guarantee of actual compensation that may be earned nor a promise of any specific pay for any specific employee, which is always dependent on relevant experience, education, skills, location, and other applicable factors.
ON24 is proud to be an equal employment opportunities (EEO) workplace to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, ON24 complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Pursuant to the San Francisco Fair Chance Ordinance, ON24 will consider for employment qualified applicants with arrest and conviction records.
