Overview:
Playhouse AR is a location-based social platform that allows you to CONNECT with friends and college communities through irl experiences. We’ve officially launched in the Spring 2024 semester at UC Berkeley and are scaling across 7+ universities in Fall.
Product Overview:
- Meetups: all-in-one party management tools and photo log—designed to help you host epic events and capture unforgettable memories in one place.
- Signal: Need 1 more for a game of Poker? Need to carpool real quick to Target for some dorm supplies? Looking for a cute date to take to the party tonight? Signal connects you with the right people nearby, instantly
- IRL: Instantly connect and chat with fellow Bears in real-time, right on your campus.
- Communities: map-based groups within Berkeley to join and chime into discussions
Instagram: @Playhouseberkeley @Playhousedavis @Playhouse.ucsc
Role Overview:As the Product Marketing Intern, you will work closely with the Playhouse AR product management team andl ensure that our features align with user needs and preferences.
Product Marketing Intern Expectations:
- Product Testing: Post 1 signal/per day, 5 per week total. Give feedback about features and report any bugs.
- Positioning: Generate more in-app activity and content in the Playhouse app via signals, helping Playhouse AR cement its presence on campus and attract other students to download.
- Market Strategy: Work with content creation and social media teams to brainstorm and support the development of innovative marketing materials that enhance our growth initiatives.
- Partnership: Help create collabs and partnerships between student organizations and Playhouse AR.
Key Objectives:
- Increase the retention rate of Playhouse app users, ensuring user needs are met as well as Playhouse features are understood.
- Foster a vibrant community around Playhouse that encourages interaction and loyalty.
Benefits:
Hands-On Experience: Develop valuable skills in communication, and marketing strategy that will enhance your resume and prepare you for future opportunities.
Networking Opportunities: Connect with fellow students, campus leaders, and industry professionals, expanding your network and gaining insights into marketing.