Job Overview:
We are seeking a versatile and data-driven Digital Marketing & Content Manager to lead our digital marketing efforts and oversee content creation for both web and email campaigns. This role will focus on producing compelling content that drives engagement, managing email marketing, developing strategies to grow our online sales, and overseeing digital ad campaigns as needed. If you’re skilled at crafting content and optimizing digital campaigns, this is an exciting opportunity to shape the brand and directly impact sales.
Key Responsibilities:
Content Creation & Management:
- Develop, write, and manage content for the website, email marketing, and digital ads.
- Update product pages, landing pages, and blog posts, ensuring SEO best practices.
- Craft compelling email marketing campaigns to drive customer engagement, subscriptions, and sales.
- Ensure brand consistency across all digital content platforms.
Digital Marketing Strategy:
- Create and execute digital marketing strategies across web and email to increase sales, retention, and customer engagement.
- Track and analyze performance metrics (website traffic, email open rates, conversion rates) and adjust strategies to improve results.
- Collaborate with the team to develop strategies that align with business goals, particularly in increasing direct-to-consumer sales.
- Focus on expanding the subscription program and driving traffic to e-commerce platforms.
Qualifications:
- Proven experience in digital marketing and content management.
- Strong writing and editing skills with a focus on engaging, conversion-focused content.
- Experience managing paid ad campaigns (Google Ads, Facebook/Instagram Ads) and email marketing tools (e.g., Klaviyo).
- Ability to interpret data, optimize campaigns, and report on performance.
- Knowledge of SEO and e-commerce sales strategies.
- Strong project management and organizational skills.