Company Description
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.
Job Description
At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid and remote work options. This means you can work from home and commute to a LinkedIn office, depending on what's best for you and when it is important for your team to be together, or you can work remotely from most locations within the country listed for this role.
We are looking for a strategic and results-driven Sr. Field Acquisition Marketing Manager to help accelerate business growth for LinkedIn Sales Navigator for the NAMER region. You’ll develop demand generation strategy and partner closely with Growth Marketers and Marketing Operations teams to develop, execute and optimize campaigns that drive acquisition of new customers in NAMER. The ideal candidate will oversee end-to-end integrated campaigns that deliver high-quality marketing-qualified leads and pipeline for our Field sales teams, as well as exploring and leading efforts to grow inbound marketing contribution to the business.
A successful candidate will partner closely with Sales Development (SD) and Sales teams to regularly communicate Inbound performance, troubleshoot and optimize performance, and ensure there is tight alignment across teams and with the overall business strategy. They will work closely with the Growth Marketers and Marketing Operations teams to ensure alignment with and gain leverage from scaled digital programs, and do the same with the NAMER Field Marketing team on field programs. The ideal candidate will have strong business acumen, excellent collaboration, communication and stakeholder management skills.
Responsibilities:
- Drive the local demand generation strategy, execution and ongoing campaign optimization for the LSS acquisition program in NAMER, with a focus on digital marketing tactics, including webinars, content marketing, LinkedIn ads, email, web/SEO and more. You will do this in partnership with a team of digital marketers, field marketers and marketing operations
- Define, forecast, and performance-manage to Marketing Qualified Lead (MQL), Sales-accepted Opportunity (SAO), and bookings goals throughout the fiscal year, in close partnership with the Growth Marketers and Demand Gen Ops teams. Present regularly on program performance and drivers to Sales and Marketing leadership teams
- Partner closely with the NAMER Field Marketing team to understand local markets, align messaging, and identify leverage opportunities
- Combine analytical thinking with storytelling to identify and engage the target audience through automation tactics such as Email nurtures, triggers, and retargeting campaigns, and A/B testing. Work closely with Web Marketing to bring relevant, personalized and conversion-optimized experiences to our web pages
- Partner with Data Science and Targeting Operations to analyze, develop, and refine audience targeting, segmentation and lead follow-up strategies
- Collaborate with Brand Marketing/Integrated Marketing, Creative Studio, and Product Marketing on messaging and creative design
- Conduct competitive benchmarking and market research to adapt our digital strategy to a changing environment in the various core markets of Europe
Qualifications
Basic Qualifications:
- 8+ years of experience in Demand Generation or Growth Marketing
- BA/BS degree or equivalent experience
Preferred Qualifications:
- 10+ years of experience in Demand Generation/Growth Marketing or Digital Marketing
- Experience with digital marketing channels and tactics, including Email, SEO/SEM, Paid Media, Webinars, Websites, and Mobile
- Experience working in online B2B SaaS businesses and/or driving acquisition of small and medium-sized businesses (SMBs)
- Experience with interfacing with Sales teams and Sales leaders
- Excellent communication, writing and presentation skills; able to distill complex concepts into clear and concise language
- Strong data fluency and ability to use both quantitative and qualitative information to map strategy, decisions and campaign roadmap prioritization
- Comfort with ambiguity; Ability to work autonomously and operate in a fast-paced and evolving environment, managing multiple projects simultaneously and prioritizing resources based on business impact
- Strong relationship building and collaboration skills; ability to influence others and drive decisions
Suggested Skills:
- Demand generation
- Sales Collaboration
- Communication skills and executive presence
- Project management and execution
LinkedIn is committed to fair and equitable compensation practices.
The pay range for this role is $144,000 to $224,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.
Additional Information
Equal Opportunity Statement
LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf.
Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf.
Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf and
https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.
Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
- Documents in alternate formats or read aloud to you
- Having interviews in an accessible location
- Being accompanied by a service dog
- Having a sign language interpreter present for the interview
A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.
Equal Opportunity Statement
LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: https://lnkd.in/equalemploymentopportunity2017. Please reference http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf and https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.
LinkedIn is an equal employment opportunity employer offering opportunities to all job seekers, including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to apply for a position, please contact us by sending an email to accommodations@linkedin.com. This email box is designed to assist disabled job seekers who seek a reasonable accommodation to the application process. Emails sent for non-disability related issues, such as following up on an application, will not receive a response.
In your email, please include the following: (1) confirm you have a disability; (2) identify the disability-related limitation that needs to be accommodated, and (3) if known, describe the specific accommodation requested for the disability-related limitation. A response to your request may take up to three business days.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates
This document provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://lnkd.in/GlobalDataPrivacyNotice
