Our well-known technology client is looking for a Retail Innovation Strategist (Content Strategist) to join their team.
This is a 12 month long, full time (40 hr/week), hybrid (Tues-Thurs onsite, M/F WFH) contract role in Cupertino, CA.
Responsibilities -
- The Strategy team for Digital Experiences and Merchandizing group in Online Retail is looking for a Retail Innovation Strategist to support work on future-state digital experiences and content
Conduct Third-Party Research
- Conduct comprehensive market and competitive analysis to identify trends, opportunities, and best practices across both retail, customer experience, emerging tech trends, and content
Synthesize Insights
- Analyze research findings to generate sharp, actionable insights
- Collaborate with cross-functional team to integrate insights into broader business strategy
Design and Deliver Presentations:
- Create compelling presentations to communicate strategies, findings, and recommendations to stakeholders at all levels including executives
- Use storytelling techniques to effectively convey complex information in a simple, high-impact manner.
Develop Content Strategy
- Craft comprehensive content strategies tailored to Apple’s digital platforms, ensuring consistency and alignment with brand objectives.
- Plan and create content calendars to support marketing campaigns and enhance customer engagement.
Write Briefs
- Develop clear and concise briefs for the Marketing & Communications (Marcom) team to guide content creation.
- Ensure briefs align with overall content and innovation strategies, providing necessary context and objectives.
Stay Current with Online Trends and Gen Z Insights
- Continuously monitor and analyze online trends, social media movements, and digital behaviors to inform strategy.
- Understand and anticipate the preferences and behaviors of Gen Z and other key demographics to tailor content and experiences effectively.
Attributes-Innovation mindset
- Demonstrate creativity and a forward-thinking mindset to develop unique solutions and strategies.
Detail-Oriented
- Pay close attention to detail to ensure accuracy and quality in all aspects of work.
Strong Communicator
- Display mastery of both verbal and written communication, with the ability to articulate ideas clearly and persuasively.
Collaborative Team Player
- Thrive in a team environment, fostering positive relationships and working effectively with diverse groups.
Agile
- Comfortable navigating a fast-paced, dynamic environment and adjusting to changing priorities.
Digitally Savvy
- Spend significant time online, actively observing and/or engaging with digital communities e.g. TikTok, IG, YouTube. Stay informed about cultural shifts and trends in eCommerce and social commerce.
Desired Skills-
- Communications: Storytelling skills and experience presenting to an executive audience
- Analysis: Demonstrated ability to mine insights from data and to simplify complex ideas or data inputs
- Strategic Planning: Proven ability to develop and implement effective content and innovation strategies aligned with business goals.
- Research and Analysis: Expertise in synthesizing complex data into meaningful insights.
- Presentation Design: Skilled in creating visually appealing and impactful Keynote presentations
- 5+ Years Experience in Retail or Technology Sector: Background in retail strategy, digital customer experience, Innovation, or content strategy
The pay for this W-2 position ranges from $78.00-$80.00 per hour. This position may be eligible for PTO, health and dental insurance, and/or 401(k) benefits upon meeting certain length of service and hours requirements.
Mathys+Potestio values applicants of all backgrounds and experiences. We do not discriminate based on race, color, national or ethnic origin, ancestry, age, religion or religious creed, disability or handicap, sex or gender, gender identity and/or expression, sexual orientation, military or veteran status, genetic information, or any other characteristic protected under applicable federal, state, or local law.
