About Belami eCommerce
We are a Curious Team on an Entrepreneurial Journey to Solve Problems, Others Do Not. Belami does this by operating a collection of ecommerce retail businesses of over 30 websites in the home furnishings sector while also providing a one-of-a-kind end to end consulting service to enable brick and mortar businesses to transition into the ecommerce arena.
We provide the unique combination of a full-fledged ecommerce technology company, a family environment through a company with almost 20 years of history, and an environment that fosters developing employees and promoting from within.
Belami eCommerce is currently seeking a SEM Specialist who is highly driven, a team player, and enjoys working in a fast paced, dynamic environment.
Position Overview
We are seeking a strategic PPC Marketing Specialist to drive and optimize Google and Bing PPC campaigns across our flagship brands: 1stoplighting.com, lunawarehouse.com, and baileystreetandhome.com. This pivotal role involves overseeing a digital marketing agency responsible for the day-to-day management of PPC activities for 1stoplighting.com and lunawarehouse.com, while personally spearheading the strategy and execution for baileystreetandhome.com. This requires a dynamic marketer capable of implementing creative strategies, monitoring performance daily, and pivoting tactics to achieve growth and revenue targets.
Key Responsibilities:
- Develop and execute robust PPC strategies for baileystreetandhome.com, focusing on maximizing ROI and achieving revenue goals.
- Collaborate closely with a digital marketing agency to oversee and optimize PPC campaigns for 1stoplighting.com and lunawarehouse.com, ensuring alignment with performance metrics and strategic objectives.
- Take full ownership of baileystreetandhome.com’s PPC initiatives, from initial setup to ongoing optimization and performance analysis.
- Implement innovative PPC tactics to drive lower-funnel conversions and explore new opportunities for growth and revenue enhancement.
- Conduct thorough analysis of campaign performance, interpret data insights, and provide actionable recommendations to improve campaign effectiveness and efficiency.
- Foster collaborative relationships with internal teams and external partners to align marketing efforts, share insights, and achieve collective business goals.
About the Job
The PPC Marketing Specialist is an integral part of the Performance Marketing Team, reporting to the Marketing Manager. This role supports the marketing team in planning, implementing, and optimizing Google/Bing Search and Google/Bing Shopping campaigns. The Specialist is accountable for creating, launching, testing, and optimizing performance to support core business objectives. Key responsibilities include:
- Assessing and understanding Belami's goals across digital marketing channels, assisting in strategic plan development to drive results.
- Proposing, developing, and implementing Paid Media Strategies with a focus on Return on Advertising Spend (ROAS).
- Accountable for creating, launching, testing, and optimizing performance of Google and Bing campaigns to support core business objectives.
- Executing promotional activities across SEM and Shopping channels.
- Researching and leveraging trends from primary and secondary sources to enhance campaign effectiveness and forecast upcoming initiatives.
- Maintaining an elevated level of industry knowledge and expertise in digital marketing trends and best practices.
- Working independently and collaboratively with team members to develop cohesive strategies for success.
Experience & Skills that will help you succeed
- Passionate about continuous learning and adding value to business objectives.
- Proficient in non-brand and branded ecommerce keyword strategies with a strong emphasis on ROAS optimization.
- 2 to 5 years of hands-on experience with Google Ads and Bing Ads, focusing on sales and conversion strategy in an e-commerce environment.
- Managed 1-3 accounts with monthly spends exceeding $500,000, demonstrating proven success and case studies.
- Organized, reliable, and adept at meeting commitments and deadlines in a fast-paced environment.
- Inquisitive nature with a drive to question and explore new ideas (“why” or “why not”?).
- Solutions-focused problem-solving skills with the ability to multi-task while maintaining a positive attitude.
- Proficient in Microsoft applications and web-based tools
Platform experience including
- Google Ads (including Editor), Google Shopping, PMAX setup, PLA setup, and optimization of product feeds.
- Smart Bidding strategies and data analysis.
- Bing Ads (including Editor), Search Campaign setup, PLA setup, and data analysis.
- Google Analytics, including audience creation and advanced data analysis.
Why Join Us
Belami Ecommerce offers a dynamic and entrepreneurial work environment where your contributions will directly impact our growth trajectory in the competitive e-commerce landscape. We provide competitive compensation, growth opportunities, and a comprehensive benefits package including medical, dental, vision insurance, 401k with company match, paid holidays, paid time off, and company-sponsored events.