Description
Robert Half is seeking a PPC Specialist/Paid Search Specialist for a long-term client hiring needs for a Michigan based company. The PPC Specialist will be responsible for creating, managing, and optimizing paid advertising campaigns, analyzing performance data, and implementing SEO strategies. This role requires a strong understanding of Google Ads, SEO, and Paid Media. This person must have 3 years of experience minimum in paid media campaigns. Apply today if you have a depth of experience in this space!
Responsibilities
- Develop and manage paid advertising campaigns, including Google Ads and Paid Social campaigns
- Conduct A/B testing to optimize advertisement performance
- Utilize CRM to maintain customer records and monitor accounts
- Implement SEO strategies to improve search engine ranking
- Analyze performance data using tools such as Google Analytics 4 (GA4) and Facebook Insights
- Implement PPC advertising campaigns, SEO best practices, and social advertising campaigns.
- Define and deploy latest PPC strategies, SEO best practices, and social ad trends.
- Perform ongoing paid keyword discovery, expansion, and optimization.
- Monitor customer accounts and take appropriate actions based on campaign performance
- Stay updated with the latest trends in PPC, SEO, and Paid Media to implement in strategies.
Requirements
- Must have a minimum of 3 years of experience in a PPC Specialist or Paid Search role
- Must possess strong skills in CRM
- Familiarity with Facebook Insights is essential
- Proven experience with Google Ad campaigns
- Proficient in AB Testing. AEM Adobe Experience Manager experience preferred.
- Must have experience in creating and managing Advertisements
- Strong analytical skills and experience with Analytics tools
- Knowledge of Google Analytics 4 (GA4) is required
- Must understand and be able to improve Search Engine Ranking
- SEO expertise is essential
- Familiarity with Paid Media strategies and implementation
- Experience in the Construction/Contractor industry is a plus
- Must have strong communication and organizational skills
- Ability to work in a team and independently as needed, traveling to Michigan for work as needed.
- Bachelor's degree in marketing or a related field is preferred.
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit
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