Company Description
Plink.bio is a next-gen AI commerce platform, revolutionizing how creators monetize their video content by turning every video into a vibrant shop. We’re reshaping the future of shopping with multi LLM and generative AI. We believe creators, not brands, will power the next wave of commerce, and we're leveraging cutting-edge AI to make that vision a reality.
With our new plink.bio for business product, we are redefining brand campaigns by leveraging authentic, organic content that drives measurable down-funnel results for brands. As we prepare for our next growth stage, we’re looking for a visionary CMO to lead our global marketing efforts.
Role Description
Location: Remote (preferrably Los Angeles)
We are seeking an innovative and data-driven Chief Marketing Officer (CMO) to spearhead Plink.bio’s marketing strategy, elevate our brand presence, and accelerate growth. As CMO, you’ll be responsible for shaping the go-to-market strategy for our core products, building and scaling marketing teams, and establishing Plink.bio as a leading player in the creator economy and digital commerce space.
Key Responsibilities:
• Strategic Leadership: Define and execute a comprehensive marketing strategy that aligns with Plink.bio’s business objectives and long-term vision.
• Go-to-Market Planning: Lead the launch strategy for new products, with a focus on the plink prodessuonal products, targeting both brands and creators.
• Brand Positioning: Shape Plink.bio’s brand narrative and ensure consistent messaging across all channels.
• Growth & Performance Marketing: Develop multi-channel growth strategies, leveraging paid, earned, and organic channels to drive user acquisition and engagement.
• Team Building & Management: Build and mentor a high-performing marketing team, including digital, product, content, and community marketing.
• Partnerships & Collaborations: Establish and nurture strategic partnerships with creators, influencers, brands, and agencies to amplify Plink.bio’s presence.
• Data-Driven Decision Making: Utilize data analytics to measure and optimize marketing performance, ensuring high ROI on all campaigns.
• Thought Leadership: Serve as a spokesperson and evangelist for Plink.bio in the creator and digital commerce industry.
Qualifications:
• Experience: 10+ years of marketing experience with a focus on digital marketing, brand management, and growth strategy. Previous CMO or VP-level experience at a fast-scaling startup or a high-growth tech company is preferred.
• Industry Knowledge: Deep understanding of the creator economy, influencer marketing, and digital commerce trends.
• Leadership: Proven track record of leading and scaling marketing teams.
• Analytical Skills: Strong analytical mindset with experience in using data to drive strategic decisions.
• Communication: Exceptional written and verbal communication skills, with the ability to influence stakeholders at all levels.
• Adaptability: Ability to thrive in a dynamic, fast-paced environment and pivot strategies as needed.
If you are a strategic leader with a passion for disrupting traditional marketing models and want to play a critical role in scaling Plink.bio’s vision, we want to hear from you!