UNFOLD (unfoldagency.com) is an award-winning digital creative agency located in Los Angeles. We service the world’s most dynamic entertainment and brand clients with services that span across the digital landscape.
UNFOLD is seeking a talented and proven Integrated Marketing (SR.) STRATEGIST to join our busy GAMING team.
Overview
- As an Integrated Marketing (Sr.) Strategist at UNFOLD, you should be knowledgeable and experienced in crafting strategic recommendations for clients in the entertainment and gaming spaces. You should be comfortable overseeing strategic deliverables that speak to 360 campaigns ( digital, social, influencer, experiential, and more). Our ideal candidate is curious, collaborative, and creative, works well under pressure, and has strong presentation and communication skills. Organization, time management, and working quickly will be key in this role, as you will likely be touching several projects at any given moment.
- You will be responsible for developing strategies for pitches and existing clients, and should be comfortable owning recommendations and deck narratives.You should be confident in making data-informed decisions, and curious about entertainment and gaming industry best practices. In the Strategist role, you will oversee deliverables like social platform strategy, go-to-market strategy, primary research, and more. You will also aid in the development of creative briefs, and should have demonstrated experience collaborating with creative teams.
- Overall, this is an opportunity to work on the best gaming and entertainment brands in the world, and learn from highly experienced creatives and strategists.
Roles & Responsibilities
- Develop strategic recommendations for a variety of client needs, including Go To Market Planning, Platform & Social Strategy, Primary Research, Campaign Planning, Creative Strategy, Trend Identification, and more.
- Create inspiring creative briefs that encourage out of the box thinking and best-in-class ideation.
- Be comfortable and confident in advocating for and presenting your strategic recommendations both internally and to clients and partners. Be receptive to feedback and able to think of solutions on your feet when needed.
- Collaborate with our Associate Director of Strategy on key deliverables & to identify opportunities for growth and innovation
- Think proactively and take initiative, helping us to stay ahead of the curve for our clients and partners who rely on our strategic insights to drive their business goals.
- Become an expert in the capabilities of our suite of analytics tools to find key insights that back our recommendations & strategic deliverables.
- Collaborate with a growing team of integrated marketing experts, focusing on developing strategies that are data-informed, best-in-class, and creative.
- Time management & problem solving skills when managing multiple projects and deadlines.
- Be curious and aware of the media landscape, staying up to date on social platform developments, media trends, and competitor activity.
Experience
- 3+ years of experience at an agency, entertainment brand, or comparable role. Gaming experience (or personal interest) is a plus!
- Proven ability to craft strategy and deliverables.
- Proficiency in Google Suite & building presentation decks in Google Slides
- Familiarity with data & analytics tools
- Demonstrated written and verbal communication skills
- High-level understanding of social media, the digital landscape, and the entertainment and games industry
- Organized and proactive. Ability to keep a level head amidst tight deadlines.
UNFOLD is a minority-owned business, led by two diverse founders who not only embrace diversity in all areas of the business, but are committed to building teams that represent a variety of backgrounds, perspectives, and skills. UNFOLD bases all employment decisions on business needs, job requirements, individual qualifications, and performance when hiring, promoting, disciplining, and exiting employees. We strive for a positive, safe, and respectful environment, and have a zero-tolerance policy for discrimination or harassment of any kind.