(Contract)
You are Marketing Manager, a front-facing contact and relationship builder for key stakeholders ("clients") and provides critical and informative input for the marketing strategies and plans for Medicine's Destination Service Lines and other Service Lines. May also provide marketing support for Health Care Programs and Products, Medical Office Buildings, Medicine Partners, Health Care Tri-Valley, and special projects. Brings innovative ideas, techniques, and marketing opportunities to the forefront to benefit and continue to position the organization as a leading academic medical center. The role has account-specific budget responsibilities.
This position pays: $50 - $70 per hour
Work Location: Hybrid; 1840 Embarcadero Rd., Palo Alto, CA 94303
What you will be doing:
- Leads development of holistic and actionable marketing plans that align with organizational priorities and include strategic marketing objectives, target audience definition, positioning data points, key messages/differentiators, tactics, timeline, and metrics.
- Oversees and holds ultimate accountability for the execution of marketing plans and closely monitors outcomes/metrics.
- Builds and maintains strong client relationships with key stakeholders and departments throughout the organization, acting as the primary point of contact for assigned service lines, programs, etc.
- Regularly provides and presents updates to key internal and external stakeholders regarding marketing activities, metrics, and outcomes.
- Closely collaborates with Marketing, Communications, and Strategy departments to ensure marketing efforts align with and drive support for goals.
- Garners support for marketing plans and programs through collaboration with key internal and external stakeholders to influence and effectively reach agreement in a diplomatic and efficient manner.
- Understands and shares local competitor positioning and opportunities to help develop stronger marketing plans and tactics.
- Influences go-to-market plans that drive growth, customer engagement, and patient retention (partnering with Patient Experience).
What you bring:
- Bachelor's degree in a work-related discipline/field from an accredited college or university required.
- 5 years of progressive responsibility and directly related work experience required.
- Experience in an academic medical or community hospital setting preferred.
- Knowledge of concepts, principles, and methods of developing and executing effective marketing strategies.
- Demonstrated ability to translate business objectives into strategic marketing plans and tactics.
- Demonstrated experience in presenting complex ideas in a simple and impactful manner.
- Ability to work in a matrix environment with multiple stakeholders and clients.
- Ability to digest market research (e.g., competitive benchmarking and audience studies) to inform customer targeting strategies.
- Strong relationship building and bridging competencies.
To learn more about the workplace culture and the position, please apply!
For over 50 years, Nelson Connects has empowered employers and job seekers to achieve their unique versions of success. Our commitment to excellence, integrity, compassion, and innovation has made us a trusted partner in connecting jobs, people, and communities. The remarkably talented and dedicated people of Nelson Connects are building on the rich history of this company to define the future of our industry, and we can’t wait to work with you.
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